We hear all the time that “our people are our best assets” or to take it a step further the right people certainly are. In a competitive world we have to work harder and harder to understand who those people are, attract them and then make that hard work pay off by retaining them.
On the surface of things, art may not initially appear connected to your recruitment process. It may be overlooked as a small proportion of your approach or perhaps play no part at all.
Art is a powerful tool, especially when you understand that it has more to offer than just its aesthetic qualities. Carefully chosen pieces can make a big impression on potential employees, as well as improve your staff retention levels.
Tell them who you are
If a person can pick up on what the company stands for by simply walking into your office, then they have bought into the business before even speaking to anyone. The right art can go a long way to supporting a clear identity and will no doubt contribute to that all important first impression. Like a person, a business that has a clear sense of self inspires confidence which all points to a company that knows where it’s headed.
Is this a Happy Workplace?
Nothing is more inviting to a potential recruit than to witness a happy workplace. Not only has office art been shown to increase morale levels and impact on happiness, it increases productivity and reduces mistakes. In research carried out by the British Council for Offices, 87,4% of participants expressed that today art is more relevant in the workplace than it has never been.
Can people be themselves?
The prospect of joining a company that actively promotes discussion, creative thinking and sharing your thoughts is an exciting one. 60% of respondents to the British Council for Offices survey said that they felt dynamic art had a high impact on their workplace. Grounding your art strategy in a concept that moves or changes regularly demonstrates open mindedness and invites people to be themselves and share their thoughts with one another.
Featured artwork on this page – Top image; artist Olivier Messas.